Lots of people currently enjoy Twitter during major sporting events. The popular social media platform provides an online gathering place for people of like mind (or of differing minds) to convene to discuss, trash talk and generally enjoy the camaraderie around being in a virtual social space.
Thanks to a new two-year deal between the NFL and Twitter, the game day experience just got even better. The league has entered into an exclusive partnership with the media platform to push its on-field content and in-game highlights directly to a new tool called Twitter Moments, making it one of the best peripheral tools for following the gridiron action on any given Sunday.
Every two days there are 1 billion new tweets. Twitter has always generated some of the best content on the World Wide Web, which provides users with fodder to get through their busy work schedules. Power users on the platform have put in the requisite time in to grow their follower base, which helps them discover the best content quite easily. Twitter’s challenge however, is assisting new users in their discovery of all the wittiest memes and gifs across its ecosystem. With 500 million tweets a day it’s an arduous task to sift through all of that content until you get a chuckle from a funny Vine or video, enter Twitter Moments.
But thanks to the innovation of Twitter Moments, gone are the days when users waited for a game break to find out what’s happening across the league.
It’s no secret that Twitter is the best place to follow live events. The NFL believes that their content belongs on a platform where people can debate and weigh in on the games in real time. Instead of posting the content out for free on @NFL handle, the league gets a cut of the advertising dollars that Twitter makes on the content. Aside from game highlights, users get injury reports and tweet commentary from sports analysts and fans.
It’s a win/win for both entities; Twitter gets to net a deal with one of the biggest content providers in the world and the NFL gets to create another revenue stream by monetizing their content via Twitter.
Twitter Moments is designed to read like an old school newspaper, except it’s updated throughout the day. There are sections to help navigate users to the news topics that are trending as well as relevant subject matter like entertainment, fun, etc. Mashable has a moment that focuses #DrakeAlwaysOnBeat and BuzzFeed has a moment to show you all the lists they have that indicate just how old you are.
As an NFL fan, this is everything I’ve ever really wanted. I can follow my Giants and still get updates on every highlight, from every game in every market, every Sunday. Users can also opt-in to follow the NFL moment on Twitter and have the highlights automatically appear in their timeline.
But don’t take my word for it — mess around with Moments on a Sunday around 5p.m., right in between the early and late games, and see for yourself!